木屋烧烤,目前中国烧烤的佼佼者。
木屋烧烤餐饮连锁是中国领先的餐饮连锁运营创业服务商:深圳市正君餐饮管理顾问推出的特色连锁烧烤项目。
2009年4月创立于深圳市正君,专注于烧烤、特色菜特色餐饮的研发和连锁运营,旗下加盟店遍布全国各大省份,被誉为中国烧烤连锁经营领导品牌,并被认定为中国连锁名牌企业。
木屋烧烤突破了中餐连锁经营标准化这一瓶颈,从运营中心、售后服务中心到品牌运营,涉及餐饮开发、餐饮培训、餐饮直营、餐饮连锁四大核心业务。
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木屋的加盟流程设计
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目前木屋烧烤100多家直营门店,那他的连锁逻辑的怎么样的?为什么他们的标准化输出这么到位?做连锁的企业会遇到这方面的困惑:
战略的顶层不清晰
不知道自己未来要往哪里走,公司走一步算一步。
连锁模式设计单一
只赚门店的差价,没有长远的盈利布局,例如卖模式和整合产业链,做品牌生态
标准化输出不到位
有些企业没有建立标准化,谈不来复制,有的企业建立了标准化,但是落不了地,贯彻不下去。
不懂得如何做招商
有很多人主动问了如何加盟,却苦恼不懂做加盟流程,以及如何整店输出。有的项目包装好了,又苦恼不知道如何进行项目推广。
这一切,都是连锁没有全局的思维,导致每一次遇到问题很片段。
接下来我们看一下,木屋烧烤的全局思维是如何建立的,看他们是如何告别和依赖所谓的能人,正式进入依靠系统机制+勤奋人的时代。
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需要源文件步骤:
转发头条号
私信连锁团长,备注:木屋烧烤PPT
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专栏>
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< style="text-align: left; margin-bottom: 10px;">如何全面构建连锁标准化体系?>
< style="text-align: left; margin-bottom: 10px;">作者:连锁团长>
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更多干货,关注连锁团长,连锁落地PPT:
连锁:《走进连锁》
战略:《战略实施规划报告》
模式:《连锁商业模式报告》
组织:《连锁组织设计报告》
标准化:《标准化体系》
招商:《打造特许招商系统》